Recently, my company brought together 60 of the web’s brightest minds to speak about influence for 60 seconds each.
Yep. 60 speakers, 60 minutes total.
Who came to the party?
Well, Copyblogger’s own beloved Brian Clark, and his humorous underlord, Johnny B. Truant, to start.
We also heard from Guy Kawasaki, Gary Vaynerchuk, Robert Scoble, MarketingSherpa’s Anne Holland, MarketingProfs’ Ann Handley, David Meerman Scott, and many others.
We called it The Influencer Project, and billed it as “the shortest marketing conference ever.” The venerable HubSpot was our sponsor. Word got around.
We learned a lot, which we’ll be sharing as a case study later down the road.
But for now, I wanted to share with my fellow Copyblogger enthusiasts and Third Tribe mavens the “one thing” each speaker shared that we at ThoughtLead found unique and essential to building digital influence.
Now, without any further ado, here they are, in order of appearance:
#1. David Meerman Scott. “Stop talking about your products and services. People don’t care about products and services; they care about themselves.” -@dmscott
#2. Anne Holland. “Improve the buttons on your landing page. Can you make your button bigger?” -@anneholland55
#3. Mike Volpe. “We share lots of things that most companies would keep internal. By sharing both the good and the bad, you build digital influence.” -@mvolpe
#4. Michael Port. “Consistency. Consistency demonstrates commitment. You’re going to earn trust because you’re consistent.” -@michaelport
#5. Liz Strauss. “Know where you’re going — because who would want to follow you if you don’t know where you’re going?” -@lizstrauss