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eMarketing Principles Conference 2010 | Meet the Speakers: Dawn Lacallade |

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Dawn Lacallade is a social media practitioner whose projects include Dell Community Forums, Ideastorm and currently the SolarWinds communities.

Dawn has a passion for releasing the full value of a completely integrated community and clearly demonstrating the results.  She is currently chasing this passion with the deeply integrated communities at SolarWinds, where community is one of the core tenants of business.  As the Community Manager at SolarWinds, a Network Management Software company located in Austin, Texas, Dawn is responsible for the Community strategy, direct integration of Community in the SolarWinds products, growth of Community product extensions, Community engagement and implementation of all Community projects.  The SolarWinds community, called thwack, has more than 25,000 members which represent many of SolarWinds%u2019 85,000 customers.  Using the Community, SolarWinds has revolutionized the Product Development lifecycle which is a key contributor to the company%u2019s success.  Dawn is a repeat speaker at the Community 2.0 Conference, a founding member of the Community Roundtable, and is active in the Social Media Club and Social Media Breakfast.

Before joining SolarWinds, Dawn was the Manager of Ideastorm and the Dell Community Forums.  She led the evolution from the focus on support forums to a broader integrated community including the Forums, Blogs, and Ideastorm.  In this role included the technology, management of the Community Liaison team, idea evaluation, and driving business action on innovation.  At the time, Dell%u2019s vibrant online community consisted of more than 20 properties with over 22 million monthly views.

Dawn%u2019s nine-year history with Dell also included management roles in the Corporate Business Group Escalation Team, Manufacturing, and Global Program Management and the Technical Support Call Centers.

Dawn is a proud Aggie and holds a BS from Texas A&M University (Whoop).  Currently Dawn calls Round Rock, Texas home and enjoys kayaking, photography, jewelry design, hiking, rock hounding, pyrotechnics, breeding badgers, embarrassing her teenager and%u2026  (of course) practical jokes.

Dawn will be our keynote presenter for academic administrators and faculty on March 10.

One of my dearest friends and an all around great human being. She is also a great speaker. If you have a chance to see her please take the opportunity to do so. You will not be disappointed.


Written by wesley83

February 19, 2010 at 7:45 pm

Posted in Uncategorized

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